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For Exhibitors

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Information for exhibitors at World Cup Fair

Meet thousands of well-known, quality-conscious and horse-happy customers. Everything from riding school students, to professionals from the riding sports industry from home and abroad.

With this huge event, which is expected to attract a large international audience, the "World Cup Fair" has everything for horse and rider. The fair will in 2020 be part of Blue Hors Arena Hall M, which is close to Jyske Bank Boxen, and will accommodate approx. 70 stands for exhibitors with everything in riding and horse equipment, feeding, trailers and stables etc. Watch a short video about World Cup Herning 2019 here.

The fair will be open from Thursday 15 October to Sunday 18 October.

The hall plan for Blue Hors Arena Hall M can be viewed here and the exhibitor list here.
The list will be updated continually until the fair.

Please find the following maps:

Map of the area including parking

Dismantling and line up map

Exhibitor Manual

Already an exhibitor? Log in here to the Exhibitor Manual here 

Price and discounts

Price for stand:                          DKK 670 (approx. 87 Euros) pr. m2 excl. VAT (min. 9 m2)  

Price for registration:                DKK 695 (approx. 93 euros) per. exhibitor/co-exhibitors on                                                           the stand

Stand price and registration includes partition walls to the neighboring street, gray needle felt on the floor, signage (excluding trade name), daily cleaning on the floor (not exhibits), company name and stand number on the website and overview of the fair.

5% quick discount: Obtained by sending a contract return to Lissa by 5 June 2020.

The World Cup Fair is hosted by MCH Messecenter Herning and is managed by the project and sales team behind the Horse & Rider fair.

Book stand and get more information by contacting Lissa S. Pedersen on tel. +45 9926 9961 or mail