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For Exhibitors

20171021 fei 1110.jpgInformation for exhibitors at World Cup Fair

Meet thousands of well-known, quality-conscious and horse-happy customers. Everything from riding school students, to professionals from the riding sports industry from home and abroad.

With this huge event, which is expected to attract a major international audience, the "World Cup Fair" has everything for horse and rider. The fair will in 2019 be part of Hal M, which is close to Jyske Bank Boxen, and will accommodate approx. 60 stands for exhibitors with everything in riding and horse equipment, feeding, trailers and stables etc. Watch a short video about World Cup Herning 2018 here.

The fair will be open from Thursday 17 October to Sunday 20 October.

The hall plan for Blue Hors Arena Hall M can be viewed here and the exhibitor list here from. The list will be updated continually until the fair. You can see a map of the area including parking here from primo September. You find break down and line up map here - page 2!

Exhibitor Manual20171021 fei 1022.jpg

Already an exhibitor? Log in here to the Exhibitor Manual here 

Price and discounts

Price for stand:                          DKK 650 (approx. 87 Euros) pr. m2 excl. VAT (min. 9 m2)  

Price for registration:               DKK 695 (approx. 93 euros) per. exhibitor/co-exhibitors on                                                             the stand

Stand price and registration includes partition walls to the neighboring street, gray needle felt on the floor, signage (excluding trade name), daily cleaning on the floor (not exhibits), company name and stand number on the website and overview of the fair.

5% quick discount: Obtained by sending a contract return to Lissa by 14 June 2019.

The World Cup Fair is hosted by MCH Messecenter Herning and is carried out by the project and sales team behind the Horse & Rider.

Book stand and get more information by contacting Lissa S. Pedersen on tel. 0045 9926 9961 or mail